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IP属地:北京1楼2013-10-28 18:06回复
    NOT JUST MADE IN CHINA, DESIGNED THERE TOO
    China's desire to give its home-grown design and engineering students the skills to compete in the global market received a boost in March, when Autodesk launched a student design community for the country.
    The design innovation technology company has created a web portal in co-operation with the ministry of education that offers students from several of China's universities free downloads of the latest digital design tools for specialities related to architecture, building and mechanical engineering.
    Wan Qing Sun, senior manager for education programmes at Autodesk China, says the portal gives students an opportunity to gain access to the latest technologies and to develop their skills for the global marketplace.
    "It allows them to do their homework and projects online, and provides opportunities for them to network with foreign students and industry experts," adds Mr Wan.
    The initiative is part of Autodesk's overall education strategy to train a new generation of skilled graduates who can meet the employment needs of China's fast-diversifying economy.
    Three years ago, the group set up a Center of Excellence computer laboratory with cutting-edge design technologies in collaboration with leading Chinese universities to develop a multidisciplinary curriculum customised to student needs.
    Currrently, Tsinghua University, Tongji University, Harbin Institute of Technology, South China University of Technology (SCUT) and Shanghai Jiao Tong University benefit from this project.
    "Institutes of higher learning are places where information regarding changing cultural trends and advanced skills and technology are passed on to students. Architecture is one such skill," says Professor Li Jian Cheng, deputy director of the Architectural Technology & Science Institute, School of Architecture at SCUT.
    "To enable our students to have a competitive edge in the workforce after graduation, the principal of SCUT pays constant attention to technological advances to ensure our students have working knowledge of the latest developments."
    Prof Li adds that the training has enabled his graduates to find employment in the field of building design, where the demand for architectural skills is growing.
    As public and private sector organisations in China increasingly recognise the opportunity the global design industry offers the local economy, China's universities are realising the importance of partnering with global leaders such as Autodesk.
    The industry ventures are in line with a recent government campaign to focus on "independent innovation". The goal is to move away from "Made in China" to "Designed in China", by creating value-added, home-grown products, services and technologies.
    China's policymakers - no longer content with the country's role as the "world's factory" - have been aggressively promoting the message of innovation as the key to competitiveness.
    "The government also wants to move towards sustainable development. The rising pressures on the country to reduce carbon emissions make sustainable design a growing area of importance and have led to a focus on integrating new technology," says Mr Wan from Autodesk.
    He adds that the transition cannot happen unless China nurtures and develops a pool of skilled labour, which can help it raise its status from that of low-cost manufacturing base.
    "The government recognises one of the effective ways to bring about change is through education, to improve the global image of its students and show that they have the skills and knowledge to compete in the global marketplace."


    IP属地:北京3楼2013-10-28 18:09
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      If you have an iPhone, flip it around and read the writing on its back. It says: "Designed by Apple in California, Assembled in China." Workers in Foxconn work day and night to just assemble iPhones and other electronic gadgets which are then distributed across the world. But what about design? That is taken care of by Apple headquarters in Cupertino, California.
      The iPhone (or the iPad) is not the only globally popular product made in China. An overwhelming percentage of the products consumers across the world use are made in China. China manufactures for the world and enjoys an advantage in the production market, which affects the real economy of the United States.
      In such a case - when China is home to the world's largest manufacturing industry - American people are likely to suffer from Sinophobia. And certain categories of American workers would feel insecure about their jobs, fearing that some day their work could be outsourced to China or India, countries with lower labor costs.
      It's true that China's manufacturing industry is delivering a huge percentage of the goods used by people around the world. But is China being applauded for that? Not really.
      Made in China labels are fine. But how many top brands does China have? And how many Chinese brands can Americans and other Westerners recognize?
      More often than not Westerners think products made in China are cheap and of low quality. It's an irony then that China delivers products of so many top brands, including Apple and Microsoft, to the world. It's time China started making efforts to ensure that products carry "Designed in China", instead of "Made in China", labels. But for that Chinese enterprises have to have long-term plans and be innovative.
      He Qian, from China Daily blog
      Readers' comments are welcome. Please send your e-mail to opinion@chinadaily.com.cn or letters@chinadaily.com.cn or to the individual columnists. China Daily reserves the right to edit all letters. Thank you.


      IP属地:北京5楼2013-10-28 18:10
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        Rediscovering the Awakening Dragon, Part I: From 'Made in China' to 'Created in China'By Li Zhenyu (People's Daily Online)15:35, October 24, 2012
        At the Forefront
        China's cultural industry, like many other countries', encompass a wide rage of domains, film, publishing, design, performing arts, and the list goes on...Yet, the one at the front line of China's on-going nationwide cultural innovation is the online media industry, one of the most dynamic sectors in China's cultural industry.
        The current wave of innovation in China's online media industry is "going public".
        While those most sought-after commercial news portals such as Sina.com and 163.com already have Nasdaq listings, they are not in real sense online news media.
        Since unlike those in the West, commercially run websites in China do not have the qualification to cover and release news. Only online media with a government background, to some extent, such as People's Daily Online, China Daily Website and CRIENGLISH.com have the privilege to do so, and hence are in a position to be labeled as "Chinese news site" or "Chinese online publication".
        Further, those commercial news portals merely target at China's domestic netizens, pouring the bulk of their investments into the Chinese-language information products and services. They are the Chinese mainstream news sites, like the aforementioned online publications, that have the privilege to cover the English-language news and deliver quality service to western netizens.
        By this token, in the eyes of Western readers, the news sites, at the current stage, to say the least, constitute the bulk of China's online media industry.
        China's state-run online media sector has experienced a major transformation.
        To date, over 80 percent of major central and local news sites have converted from the non-profit, government-sponsored public institutions to the more market-oriented, commercially run companies, in order to improve their operational efficiency and competitiveness; and the remaining ones will finish up their restructurings by the end of 2012.
        To take a step forward, the Chinese central government encourages a quarter of the whole nation's major online news sites, that is 10 among China's 40-plus mainstream online publications, to go public.
        At the forefront of the lineup is People's Daily Online. The online extension of China's flagship newspaper People's Daily managed to become an A-share listed company in April 2012, becoming the first ever government-backed mainstream news site to be listed on the capital market in China.♦


        IP属地:北京6楼2013-10-28 18:11
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          IP属地:北京7楼2013-10-28 18:12
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            来自Android客户端8楼2013-10-28 22:27
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