TRUE/FALSE
1. All electronic commerce initiatives have thegoal of providing revenue.
2. Companies can take their catalog model onlineby replacing or supplementing their print catalogs with information on theirWeb sites.
3. Lands’ End pioneered the idea of online Webshopping assistance.
4. Most Web catalog retailers do not have returnpolicies that allow customers to return unused merchandise regardless of thereason.
5. Companies selling rights to access theinformation they own defines the digital content revenue model.
6. Academic publishing has always been arelatively easy business in which to make a profit.
7. The advertising-supported revenue model isthe one used by network television in the United States.
8. Most successful advertising on the Web istargeted at specific groups.
9. People spend less time at a sticky Web siteand are thus exposed to very little advertising.
10. No consensus has emerged on how to measure and charge for sitevisitor views.
11. Advertisers pay less to have their ad appear near a discussion ofa technology related to their product or on a page that reviews the product.
12. Publishers do not experience sales losses as a result of onlinedistribution.
13. Most newspaper and magazine publishers have found that the cost ofoperating their Web sites cannot be covered by the revenue they generate fromselling advertising on the sites.
14. Many classified advertising sites generate substantial revenue,replacing newspapers’ historical role as the primary carrier of classified ads.
15. On Web sites that use the advertising-subscription revenue model,subscribers are typically subjected to much more advertising than they are onsites supported completely by advertising.
16. In the fee-for-service model, the fee is based on the number orsize of transactions they process.
17. Although online banks let customers pay their billselectronically, most customers still receive their bills in the mail.
18. Companies that have existing sales outlets and distributionnetworks often worry that their Web sites will take away sales from thoseoutlets and networks.
19. In the physical world, most companies tend not to worry much aboutthe image they project until they grow to a significant size.
20. A good Web site design can provide many image-creation andimage-enhancing features very effectively—it can serve as a sales brochure, aproduct showroom, a financial report, an employment ad, and a customer contactpoint.
21. The service element can be a powerful differentiating factor forwhich customers will pay extra.
22. When customers buy a product, they are also buying the serviceelement included with that product.
23. Even in the second wave of electronic commerce, e-mailresponsiveness of electronic commerce sites is disappointing.
24. A strength for many electronic commerce sites is the integrationbetween the companies’ call centers and their Web sites.
25. The defining characteristic of the mass media promotion process isthat the seller is active and the buyer is passive.